Carbon Disclosure Project releases its Canada 2011 report today at the Toronto Stock Exchange. More Canadian companies than ever publicly report their greenhouse gas emissions. Contrary to the common belief that going green slows growth, businesses who take the lead into a low carbon economy delivered twice the financial return compared to their peers.

Recent reports by McKinsey and PricewaterhouseCoopers find more companies are managing sustainability to improve process and pursue growth instead of focusing on reputation alone. In this article, guest contributor Venkat S. Somasundaram analyzes these reports and presents three key challenges to the future of corporate sustainability.
82% of consumers have good green intentions, but only 16% are dedicated to fulfilling these intentions, according to an Ogilvy study. This puts 66% in what is called the ‘Middle Green’, a group that is neither active environment crusaders nor anti-greens. How do we turn mainstream consumers’ green intentions into green action?




Workshop: Sharpen and refine your sustainability influencing skills. Feb 16, 2012. Toronto. 

