82% of consumers have good green intentions, but only 16% are dedicated to fulfilling these intentions. This puts 66% in what is called the ‘Middle Green’, a group that is neither environment crusaders nor anti-greens. Nudging this group needs more than facts and figures. The key is to see things their way.
Tag: Toyota
Collaborate to Conserve: The Rise of Business-Municipality Water Initiatives
As the creation of the Water Program by the Carbon Disclosure Project shows, managements and investors increasingly recognize the importance of the water-energy nexus and water-related risks. Businesses across Canada are collaborating with municipalities on innovative water conservation projects. With free water audit and financial incentives for retrofits, municipalities are helping companies like Toyota and Brick Brewing to conserve water and reach their corporate environmental goals. We look at some example projects and offer tips on how your corporation can get started.
12 Ways To Turn Green Intentions Into Green Actions
82% of consumers have good green intentions, but only 16% are dedicated to fulfilling these intentions, according to an Ogilvy study. This puts 66% in what is called the ‘Middle Green’, a group that is neither active environment crusaders nor anti-greens. How do we turn mainstream consumers’ green intentions into green action?