Green To Gold

May 132010
Green To Gold, Part 5: Thirteen Pitfalls Of Environmental Initiatives To Avoid

In this final installment of the series on the book Green To Gold, we will take a look at some real life failures of environmental or climate change initiatives. Check out thirteen pitfalls to avoid and the solutions and tools to address them. We will also take a look at how to divide your action plan into short, medium, and long term actions. Read more in this post.

Apr 212010
Green To Gold, Part 4: Manage Downside, Build Upside

Like any business initiative, environmental initiatives have their potential upside and downside. The key to success is to manage them carefully. So what are the potential downsides and upsides when it comes to environmental initiatives? What should you focus on? Build the upside by increasing revenues and building intangible values. Manage the downside by minimizing costs and controlling risks. Read more in this post.

Apr 112010
Green To Gold, Part 3: Manage Your Stakeholders

In developing climate change initiatives for your Canadian business, it is advisable to take a 360 degree look at your stakeholders and anticipate how they may respond. Five main stakeholder groups are generally applicable to climate change initiatives by Canadian businesses: (1) Consumers & Community, (2) Investors & Risk Assessors, (3) Business Partners & Competitors, (4) Rulemakers & Watchdog, (5) Idea Generators & Opinion Leaders.

Mar 312010
Green To Gold, Part 2: Top Ten Challenges, Risks, Opportunities

In the previous post of this series, I provided an overview of the book Green to Gold by Daniel C. Esty and Andrew S. Winston, and suggested that it may be one of the best books available if you are looking for practical advice on environmental strategy for your business. In this installment, I will share with you the first and probably most practical and useful takeaway I got from this book. I will introduce [Read more…]

Mar 292010
Green To Gold, Part 1: Introduction

Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage is a book full of insights and real life lessons on what businesses can do to lower costs, increase revenue, reduce risks, and pursue opportunities in the areas related to climate change. I finished this book (available from with four ‘golden’ takeaways that are applicable to Canadian businesses and I will share them with you in this [Read more…]