Proactively incorporating sustainability into a business’ core strategy can increase profits by 51 to 81%, according to corporate sustainability expert and author Bob Willard. His book The New Sustainability Advantage and the companion online tools lay out seven strategies and estimate potential returns. Guest contributor Arshabhi Rai reviews the book and the tools.
When you see a product that says carbon neutral, what does it mean? Guest contributor Arshabhi Rai looks into Italy’s number one selling wine in Canada, Santa Margherita’s Pinot Grigio. It is produced in Italy, imported into Canada by Lifford Wine, and certified by Carbonzero as carbon neutral. He investigates its Italian supply chain and production, shipping to Canada, and sales and consumption within Canada to learn what it means to be carbon neutral.
Office building green roofs tend to be a ‘spectator sport’: look but don’t touch. Telus launch their participatory rooftop garden in their downtown Toronto building where staff are encouraged to seed, water, weed, and harvest the vegetables. I talk to Sameer Panjwani, National Chair of Telus Green Team, to see how this environmental employee engagement initiative came to harvest.
Small green teams tasked with transforming large corporations, governments, cities, and neighborhoods face some tough challenges. TD Bank’s three-person green team employed a range of strategies to inject sustainability thinking into 27,000 employees dispersed in 1,300 locations. I find four of their tactics very smart and can be readily adapted by green teams everywhere.
Have you considered how employee engagement can drive your sustainability strategy and how you can leverage sustainability initiatives to engage your employees and create a values-driven culture of collaboration and creativity? Guest contributor Izabela Popova looks into how Hewlett-Packard and Cadbury Schweppes do it, and how WWF can help.