Each day offices across Canada and the U.S. receive thousands of shipments in cardboard boxes. Once unpacked they go straight to recycling depots or landfills. Office supplies chain Grand and Toy and its US parent OfficeMax launch their reusable Boomerang Box to help their customers go green and reposition themselves from a commodity supplier to a business partner. We take a look behind the scenes to see how they use sustainability as a business strategy.
Can your landlord help your business attract talents, reduce environmental footprint, and foster team collaboration? Royal Bank of Canada aims to achieve all that with its new Canadian headquarters in Toronto being built by Oxford Properties. I take a look at the special features custom designed for sustainability, employee engagement, and business strategies.
There is a powerful opportunity for brand managers to integrate corporate responsibility commitments into brand platforms to win consumer loyalty. General Motors and Zipcar both ran recent campaigns in universities to win over students. One car company shows they understand their target audience while the other shows a disconnect.
How does Coca-Cola integrate sustainability into their operations? For several years its facility in Brampton, Ontario, one of its largest in North America, has been transforming its manufacturing and distribution to save energy, reduce carbon footprint, water usage, and material usage. In this case study we look at the goals, implementation, and progress of the programs put in place by this $20 billion food and beverage giant.