Chris Sherwin

Chris Sherwin is head of sustainability at design and innovation consultancy Seymourpowell. This article was first published on Guardian Sustainable Business.

Jan 072013
Winning Cleantech by Design

Being able to get across a green product’s essence to consumers and investors is a key that can turn it from a fringe interest to mass market success. Design can connect consumers with a cleantech product’s functions, values, and green character better than words can. This article shows the key role design played in the success of Toyota Prius, Nest thermostat, compact fluorescent lamps and other cleantech products.