There is a powerful opportunity for brand managers to integrate corporate responsibility commitments into brand platforms to win consumer loyalty. General Motors and Zipcar both ran recent campaigns in universities to win over students. One car company shows they understand their target audience while the other shows a disconnect.
Most corporate social responsibility reports look great on the surface. But how do you read between the lines to separate the green winners from the green washers? This article looks at reports from Merck, Procter and Gamble, De Beers, Ferrero and shares 16 tips on how to read sustainability reports like a pro.
What is integrated reporting? What are the benefits and what’s involved in its adoption? We survey views from PricewaterhouseCoopers, KPMG, and talked to Michael Krzus, the author of One Report: Better Strategy through Integrated Reporting. Joanne Westwood of Vancity shared with us their practical experiences.
Carbon Disclosure Project releases its Canada 2011 report today at the Toronto Stock Exchange. More Canadian companies than ever publicly report their greenhouse gas emissions. Contrary to the common belief that going green slows growth, businesses who take the lead into a low carbon economy delivered twice the financial return compared to their peers.
Workshop: Sharpen and refine your sustainability influencing skills. Feb 16, 2012. Toronto. Details
