The 11th Annual Summit by Canadian Business for Social Responsibility brought together an international panel of leaders to address how corporate social responsibility practitioners can lead their companies onto a transformational path. Keynote speaker John Elkington showed how enterprises can set and achieve bold goals that touch their core business while addressing systemic societal risks and challenges.
Small green teams tasked with transforming large corporations, governments, cities, and neighborhoods face some tough challenges. TD Bank’s three-person green team employed a range of strategies to inject sustainability thinking into 27,000 employees dispersed in 1,300 locations. I find four of their tactics very smart and can be readily adapted by green teams everywhere.
Have you considered how employee engagement can drive your sustainability strategy and how you can leverage sustainability initiatives to engage your employees and create a values-driven culture of collaboration and creativity? Guest contributor Izabela Popova looks into how Hewlett-Packard and Cadbury Schweppes do it, and how WWF can help.